Turbocharging your Email Marketing with Machine Learning Segmentation

A talk by John Chao
CEO and Founder, Tresl Inc.

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About this talk

Session takeaways:

  • Purchase Timing - Change your email marketing campaign send times and flows to increase revenue
  • Churn Prevention - Identify at risk customers and send them a one of targeted offer to encourage repurchase
  • Customer CLV - Leverage Segments data to shape how much extra you can spend to acquire customers based on their CLV

John Chao

Founded in Palo Alto in 2018, Tresl makes data-driven marketing easy for e-commerce merchants. Our hero product, Segments Analytics is an e-commerce data marketing platform on the Shopify App Store that allows businesses to easily dig into their customer data, not only helping merchants understand their customers better but also providing actionable insights with prebuilt customer segmentation to optimize their marketing efforts.

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